TARGET: BABY DIGS
Target’s “Baby Digs” campaign features two couples who will soon be welcoming a baby into the world. As the camera rotates around the baby’s future room, furniture and decorations appear and move into place. These collaborations with director Karim Zariffa and 1stAveMachine show just how an empty room can become a welcoming and unique space for a new baby.
Creative Studio: 1st Ave Machine
VFX Supervisor: Zai Ortiz
Director: Karim Zariffa
Executive Producer: Garrett Braren