Coors Light: FRESH

Coors Light is not only cold to the touch but also represents the height of American Style Light Lager. Its taste, boldness and refreshment are the perfect synthesis of the rocky mountains. Its logo easily grabs your attention to explore more. That’s Coors Light! We designed a completely fresh visual experience for the logo and titles. It conveys beauty, triumph and conquer, as well as the adventure you expect from Coors Light.

Universal Audio’s “Classic FX Bundle” gives musicians the power to tap into the analog modulation and delay of the 1970s with inspiration from iconic Roland/Boss units of the era. The team at DarkMatter designed and animated this stimulating piece that provides a visual interpretation of the sounds these products produce. With striking colors, bold typography, and a playful use of geometric shapes, this video highlights the Classic FX Bundle’s features and capabilities.

Creative Studio: MPC x DARKMATTER
Creative Director: Zai Ortiz
Executive Producer: David Kleinman
Animator: Eseraele Teklemariam