ZAI ORTIZ
DIRECTOR . CREATIVE . FUTURIST
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ORAL B BLACK "Commercial"

 

ORAL B BLACK

COMMERICAL COMMERCIAL

This entirely CG animated spot for Oral-B treats the “Black” model as if it is a new race car model being unveiled. The approach focuses on the power brush’s streamlined design, incredible speed, and innovative performance settings. It is a sleek and cleverly animated piece that gives this powerful machine the introduction it deserves.

Creative Studio: Imaginary Forces
Director of CG: Zai Ortiz
Creative Director: Ronnie Koff
Executive Producer: Anita Olan
Producers: Keith Bryant, Jake Hibler
Modeler: Aamir Karim
Editors: Joe Denk, Danielle White
Flame Artist: Rod Basham
Inferno Artist: Eric Mason
Storyboard Artist: Bernard Custodio
Coordinators: Ryan Speers, Joseph Abou-Sakhe