ZAI ORTIZ
DIRECTOR . CREATIVE . FUTURIST
DarkMatter_Facebook Food Fight-10.jpg

FACEBOOK MESSENGER "Commerical

 

FACEBOOK MESSENGER

COMMERICAL

This ad campaign for Facebook’s Messenger app display the countless means one can use to express their feelings in on mobile devices. For example, “I love you” can be communicated with audio, video, stickers, and of course, text. Speech bubbles pop up over two lovebirds in the 30-second “Say Love You Better” spot as they send messages back and forth via Messenger. Similarly, “Say I’m Hungry Better” features a group of friends who experience a virtual food fight while deciding what to eat in a group message. These ads show that Messenger is capable of communicating feelings better than words alone can express.


PROCESS

 
 

Creative Studio:  1stAveMachine
VFX Supervisor:  Zai Ortiz
PreViz:  DARKMATTER®
Executive Producer:  Garrett Braren
Animators:  Elias Glasch, Darren Sumich