This ad campaign for Facebook’s Messenger app display the countless means one can use to express their feelings in on mobile devices. For example, “I love you” can be communicated with audio, video, stickers, and of course, text. Speech bubbles pop up over two lovebirds in the 30-second “Say Love You Better” spot as they send messages back and forth via Messenger. Similarly, “Say I’m Hungry Better” features a group of friends who experience a virtual food fight while deciding what to eat in a group message. These ads show that Messenger is capable of communicating feelings better than words alone can express.
Creative Studio: 1stAveMachine
VFX Supervisor: Zai Ortiz
Executive Producer: Garrett Braren
Animators: Elias Glasch, Darren Sumich