ZAI ORTIZ
DIRECTOR . CREATIVE . FUTURIST
DarkMatter_Coors Light-2.jpg

COORSLIGHT "Logo ReBrand"

 

COORSLIGHT

Logo RE-BRAND

With a new look, Coors Light launched a series of ad campaigns in 2015. Zai Ortiz served as Creative Director for the rebrand, which included this music-filled spot as part of the company’s “reFRESH” campaign.

Creative Studio: MPC Creative LA
Creative Director: Zai Ortiz
Executive Producer: Zak Thornborough
Producer: Steiner Kierce
Designers: Cecilia Lee, Yuki Yamada
Animators: Eseraele Alemu, Akemi Abe
Concepts: Craig Christian, Ken Pelletier