The latest ‘lowest price’ campaign for British Airways gave us an opportunity to stand out in an over-saturated market, and as British Airways don’t do budget we created ‘attractive prices’. This simple communication allowed us to inject beautiful, fun and sexy typography back into flying with British Airways.
Creative Studio: DARKMATTER®
Creative Director: Zai Ortiz
Designer: Kaya Thomas
Executive Producer: David Kleinman
Project Manager: David Krissman
2D Animators: Akemi Abe, JD Burditt,
Nader Husseini, Eseraele Teklemariam