ZAI ORTIZ
DIRECTOR . CREATIVE . FUTURIST
NationalTelevision_Amex_Playdoh-14.jpg

AMEX PLAY DOH "Commercial"

 

AMEX PLAY DOH

Commercial

In this American Express advertisement, Not To Scale’s National Television recreated the look of claymation entirely in CG. The virtual “playdoh” changes shape throughout the commercial in increasingly creative transitions.

Creative Studio: National Television
Creative Director: Chris Dooley & Brumby Boylston
Technical Director: Kevin Walker
Research & Development: Zai Ortiz
3D Artist: Kevin Walker, Zai Ortiz, John Nguyen, Diffan Norman, Hai Ho & Grace Lee
2D Artist: Wonhee Lee & Brumby Boylston
Compositor: Zai Ortiz
Producer: Zack Wakefield